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07827 911750 · nuyuletchworth@gmail.com
60 Leys Avenue, Letchworth SG6 3EG

Meet Sam

My story

Over 35 years in beauty. A lifetime of passion. And a journey that has shaped everything I do today.

Experience
35+ years
Established
2015
Skincare brand
2018

Beauty has been part of my life since I was 16. I trained for two years to become a qualified beauty therapist, and from the very beginning I knew this was more than just a career. This was what I was meant to do.

My journey has taken me through some incredible experiences, working with names including Fortnum & Mason, Selfridges and Christian Dior. Every chapter taught me something new, shaped my skills and strengthened my passion for helping people feel good in their own skin.

Life also brought different chapters, including raising my family, while continuing to stay connected to beauty through mobile work. I returned to salon life in 2010 and went on to build my own business, creating something that was truly personal to me.

In 2016, I created my own beauty space — a place where beauty, wellbeing and self-care could come together. I wanted to create more than somewhere you simply come for a treatment. I wanted to create an experience.

Then came a life-changing chapter

After a car accident, my own journey of healing gave me a much deeper understanding of how important it is to care for ourselves — and especially our skin. That experience, combined with decades of knowledge as a therapist, inspired me to create something of my own.

In 2018, I launched my own skincare brand. This is something incredibly close to my heart. I wanted to create skincare using high-quality active ingredients that genuinely care for, nurture and restore the skin. I believe skincare shouldn’t be something we only think about when there is a problem. It should be a daily ritual of self-care.

My four months living in Thailand also had a profound influence on me. I fell in love with the culture, the beauty rituals, the sense of calm and the importance placed on wellbeing. Those experiences have influenced the way I treat, the environment I create and the philosophy behind my brand today.

And now, at 53, my passion has never been stronger

After more than 35 years in an industry I truly love, I’m proud of the knowledge, experience and journey that have brought me here.

But for me, it has never simply been about beauty. It’s about how you feel. It’s about giving yourself permission to pause. To breathe. To be cared for. To feel confident in your skin. And to remember that you deserve time for you.

Every treatment, every product and every experience I create comes from that belief. I’m incredibly grateful to every client who has trusted me, supported my journey and allowed me to do what I love for all these years.

This is my story. This is my passion. And this is only the beginning.

Good to know

Experience
35+ years
Qualified
International aesthetician diploma
Also holds
Diplomas in facials & make-up
Insured
Salon Gold
Skincare brand
Launched 2018
Where
Follano’s The Avenue,
60 Leys Avenue,
Letchworth Garden City SG6 3EG

Everything is done by me. There’s no team and no handing you over to someone else.

Book now

Come and see me

Wednesday to Saturday, plus Tuesdays by appointment, at Follano’s The Avenue, 60 Leys Avenue, Letchworth. Call, message me on WhatsApp, or send an enquiry and I’ll come back to you.