What my clients say

Sam was lovely and clearly has a passion for her work, thank you Sam

Sam is such a lovely lady and a truly professional beautician. She has a wonderfully holistic approach and immediately makes you feel welcome, relaxed and completely at ease with her soothing voice and gentle manner. I’ve always gone to Sam for my waxing and brows, and I recently had the most amazing facial with her. It was so relaxing that I genuinely felt like I’d been transported to another zone! Sam is warm, caring and incredibly skilled at what she does. I wouldn’t hesitate to recommend her to anyone looking for a professional, relaxing and personal beauty experience. Highly recommend Sam! ✨

It’s very rare to find a beautician who you can trust. Not only with your skin but also your self confidence, and I have found that within Sam. Every visit I have had with her, she has made me feel so comfortable and relaxed especially with the more intimate areas of hair removal. She also does an amazing job with my eyebrows. Not only do you get great results with your beauty treatments but a therapy session too as she is so easy to talk to and is always happy to listen. Thank you Sam for being amazing. If I could rate you 10 stars I would.

I booked a back, neck and shoulder massage as well as a nu yu facial. Sam was very prompt at responding over Instagram with availability and was easy to find a suitable time. I got a message a few days before to confirm the time and place. It was my first time attending and am so happy! Sam was lovely and explained step by step on what would happen during the treatments and the items used. We did the massage first and then facial. She is very talented and I felt very relaxed. Not sure how to describe it but her hands felt like they were completing a dance, with precise movements. Felt great! The facial products all smelt amazing and again, loved the application on my face. I also got a hot towel applied and a very cold machine to tighten the skin. In the end, Sam offered some water and left me for a few minutes to wake up. I have a tight back and very dry skin normally so now feel brand new, relaxed and moisturised. Will definitely go back and definitely recommend!

I first started going to Sam at NuYu Beauty and Skin Care when I moved to the area and struggled to find somewhere that offered truly high-quality treatments. From my very first visit, I knew I’d found the right place. Sam is a wonderful, hardworking professional who genuinely cares about her clients. She always takes the time to make you feel comfortable and ensures every treatment is carried out to the highest standard. I’ve loved every treatment I’ve had with her over the years and always leave feeling refreshed and well looked after. I wouldn’t go anywhere else and can’t recommend her highly enough!

I’ve had a fantastic experience with Sam. She has been incredibly helpful in supporting my teenagers with the right skincare and helping to resolve their acne. Her products are amazing, and the results have been brilliant. I’ve also enjoyed her facials, hot stone massages, and waxing treatments myself — everything has been carried out professionally and to a very high standard. Her facials are so relaxing, and I would absolutely recommend her services.

I have been going to Sam for quite a few years now and she is AMAZING! She is so friendly and kind, I always feel calm and relaxed after seeing her. She does my eyebrows regularly and they always look so good, I’ve also had a facial which was a wonderful experience and my skin was glowing after. ✨ 💖

I had a luxury facial, my first time meeting Sam. What a beautiful treat and reset. Sam was brilliant, she walked me through what the steps involved and made me feel very welcome and comfortable and safe. For me, she was more than a facial, she gave off such a safety energy that I felt a healing. Being a busy new mum and a therapist, I needed that emotional release. Now that I have found Sam, she will be my go to for my well being. Sam, thank you so much, I'm so glad I found you. See you soon x

I’ve been going to Sam for over 6 years now, and I honestly wouldn’t trust anyone else. She is absolutely amazing at what she does professional, talented, and always so welcoming. Every appointment feels like a treat. She consistently delivers such high-quality results and really takes the time to make sure everything is perfect. You can tell she genuinely cares about her clients and takes pride in her work. Over the years, she’s not just become someone I go to for treatments, but someone I completely rely on for feeling my best. I always leave feeling confident and refreshed. If you’re looking for someone who truly knows their craft and goes above and beyond every time, I can’t recommend her enough!

I've been a client of NuYu Beauty for several years now and have always enjoyed Sam's treatments. Her facials, pedicures and manicures are of the highest standard; and I always leave the salon feeling relaxed and pampered. Sam is very caring and kind and really looks after her clients. I thoroughly recommend her.

Sam’s caring and welcoming ways makes any treatment I have had with her relaxing, professional and always about what I need as a client, she totally designs a facial that is individual to me and will tweak as necessary. I would highly recommend booking a treatment with Sam, you won’t regret it x

Using the Glow Exfoliator and Prepare, daily cleanser, such beautiful highly effective products (mainly stolen by my 16year old!!) as a 50+ using these have changed my make up …

Sam is amazing and I would never go anywhere else for a wax or other beauty treatment! She always makes me feel comfortable and helps to make it as pain free as possible. Would highly recommend!

Sam is lovely, very professional and knowledgeable. She always makes sure you feel at ease and explains everything clearly. Sam is happy to answer any questions. She has really helped my daughter with her skin and given advice on what to use. I highly recommend Sam for all your beauty requirements.

I've been going to Sam for my eyebrow shape wax almost 14 years. She knows what suits me and does them perfectly and she's a very lovely lady. Thank you Sam

I can’t recommend Sam enough! She’s amazing at what she does, always professional, friendly, and makes you feel completely at ease. I wouldn’t trust anyone else with my waxing.

Loves Sam’s energy & knowledge about her products!! I had a beautiful facial which is just what I needed , happy to say I left feeling revitalised & fresh!! Highly recommended thank you 🙂❤️

Sam is amazing. Whether it's waxing, manicure or facial-she has the right approach. And great result every time.

Every treatment I have had with Sam has been 5 stars in every single way she has the ability to put you at ease no matter what treatment you are having I would urge all to give her a try you will not be disappointed ☆☆☆☆☆

Sam is absolutely fantastic, there is no one else I would trust now with looking after my skin. I tried several facials over the last few years since I started going to Sam, and the experience has always been amazing. I can see the results straightaway, my skin feels so healthy and refreshed. I would highly recommend Sam, not only for the facials range, but in general for all of her services which are of high quality.

Sam is such a lovely lady. I went to see her having found her on Google with 5 star reviews, she has them for a reason! I had an eyelash tint and a facial. My lashes look amazing and my skin better than it has in years. I’ve booked more appointments. I can’t recommend Sam highly enough, I’m so happy I found her. Thank you Sam ☺️

I went to see Sam last year to get my wedding makeup done with my mum and bridesmaid. It was absolutely amazing and lasted all day. I recently went back to get waxing done for my late honeymoon, and she was absolutely brilliant. I'm a very nervous person and needed someone I could trust. Sam was amazing, she made me feel relaxed, and talked me through each step and always made sure I was comfortable. I would recommend Sam to everyone, especially if you are a nervous person like me, I wouldn't trust anyone else. And will definitely be going back when I come back off my honeymoon.

Went to see the Lovely Sam today to get my nails done. She used quality products and gave very useful advice on how to keep them looking fresh. Love them! But I really want to mention her Skincare brand! All beautiful & gentle products created by her company. I used the Lip Plumper and my lips feel so baby-smooth and look fuller! It only takes 5 minutes and the results are amazing!! 100% recommend going to see this wonderful lady as a treat for yourself!

Sam is a great beauty therapist and I am always happy with the results. Treated myself to a facial last week, and it was the best experience. Always delighted with my lash and brow tint and Would highly recommend.

Had the most amazing facial by Sam for my birthday. Skin felt so healthy and refreshed, and I left feeling completely relaxed. Sam is very friendly and professional, and makes you feel completely at ease - I would highly recommend.

I highly recommend Nu Yu Beauty, and Sam. Sam is a highly experienced and professional beauty expert, whether that be nails, perfect eyebrows or tinting of eye lashes. Sam is an expert at waxing, and uses different waxes for different parts of the body. Facials are such a relaxing experience, and make very special gifts for friends and family. I can only give such a recommendation, because I use Sam for all of my beauty needs. Thank you Sam. Mrs T Wick

I’ve been going to Sam for waxing & facials now for a few years. She is amazing at making you feel relaxed and comfortable but her facials are out of this world excellent. The luxury one hour is an experience for sure and my skin has never looked so hydrated and fabulous. Do yourself a favour and get booked in. I’ll be back in the new year Sam. Thanks for making today such a great day.

I have been going to Sam for facials for 5+ years and I always leave the salon feeling great and with radiant glowy skin. Sam is lovely and incredibly knowledgeable about skincare. Her line of products are amazing, I highly recommend!

Sam is an excellent beautician. I have been with her for over 10 years and she has been consistently doing a great job with my waxing, she is very professional, and knows how to wax with minimal pain! I couldn't imagine going to anyone else!

What a way to treat myself to start the new year! On top of my usual waxing that Sam handles super professionally! I treated myself to a luxury facial and a full body massage! These were the best 2 hours and so so so relaxing! Sam is amazing and takes such good care of her clients!

I received a lovely gift voucher at Christmas for a luxury facial and a massage with Sam. Top quality products, wonderful setting and I left feeling refreshed and literally glowing! I look forward to returning very soon. Thanks Sam :)

I’ve been going to Sam for nearly 10 years now. NuYu Beauty is a haven of calm and Sam is a beauty expert so you know you are in safe hands whichever treatment you choose. I can also highly recommend her skincare range which is great on my sensitive skin.

Sam has created a brilliant range of skincare products. I’ve been using them for several years now and my skin has never been better. She has a super friendly & welcoming salon too. 100% recommend Nu Yu beauty!

I’ve been seeing Sam for various treatments for many years now. She is so professional, but always warm and friendly. Sam has a vast knowledge of beauty and is always happy to share the latest beauty tips with you. Enjoy 🥰

Popped in to see Sam yesterday for 3 treatments manicure and pedicure where wonderful and look lovely, very knowledgeable and gave great advice, made me feel very welcome and at ease while waxing my eyebrows that look amazing. Felt lovely after a little pamper morning will definitely be revisiting

Highly recommend Sam, she is my no. 1 for facials!! She’s absolutely amazing!! She’s so warm and friendly, I always come out feeling relaxed and with glowing skin. Her skincare range is amazing and I especially love her lip plump with spf.

Superb service. I went in for a massage after a stressful week and walked out so relaxed. Sam is exceptional at what she does and clearly comes from a very good school. I even bought her amazing face cream. I now feel like I am 21 again and hopefully I will now look like 21 again. Will be going back for sure

Sam is great, experienced and a lovely person and I’m a return customer for a few years now. …

I have been coming to Sam for nearly 10 years for my beauty treatments and she is literally the best! She has so much knowledge and passion for what she does, and on top of that she is just the loveliest person!

I have been using the NuYu skin care range for a while now and can honestly say the difference in my skin is amazing. I have tried many different brands of skincare, over the years, but Sam’s passion and knowledge of how to look after your skin is second to none. The products are lovely, they smell good, they last and, most importantly, they make my skin glow. Thanks Sam ❤️

I have always been delighted with whatever treatment Sam has provided. She is so experienced and puts you at ease delivering a professional service which has always left me extremely satisfied. And she knocks some years off too 😄

I discovered the Nu yu salon 3 years ago when i moved to Letvhworth. Sam is professional and kind...doing the great job for our needs! Good vibes from when you get in salon... feel relaxed and comfortable! Thank you very much Sam for your excellent job ! You deserve more than 5 stars!!! Highly recommend !

I have been seeing Sam for many years now and it always feels like visiting a friend. She is warm and welcoming and having intimate waxing with her, is always comfortable and easy. I wouldn't go anywhere else.

Have been seeing Sam for over 6 years - wouldn't go to anyone else for waxing. Always makes me feel safe and comfortable. Very caring and professional. Highly recommend x

Absolutely wonderful for beauty and skin treatments. I have been attending with Sam for over 10 years, 5* on everything from professionalism to care, wouldn’t trust anyone else like I do Sam for my treatments, thank you for being the best ❤️

I am a regular customer of Sam’s at Nu Yu Beauty in the Avenue salon Letchworth. Sam’s does the best eyelash tint, it looks perfect every time and I am always very happy with the results 😁

Amazing service , Sam is wonderful. She tinted and waxed my brows and they look amazing! So happy with them what a transformation. No more noticeable gaps in my eyebrows! Thank you Sam ❤️

Visited Nu Yu Beauty recently for a treatment. Sam is wonderful! Professional, clean and relaxing treatment room. I will definitely be going back for more.

I went to see Sam for waxing after she was recommended to me. She was brilliant! Very friendly and professional, and I would not hesitate to recommend her! 😊

Fantastic experience with Sam at NuYu I felt comfortable comfortable and relaxed, my eyebrows have never looked better and her skin care products are simply the best I have ever used and well worth the money - highly recommend

Sam is very quick and makes you feel at complete ease

Sam has been doing my Waxing and Nails for over 10yrs and I wouldn’t trust anyone else she’s amazing and can’t recommend enough.

Have been seeing Sam for years and wouldn’t go to anyone else, she is the brow queen!! But also great for pedi’s, other waxing and facials

Sam is a very experienced beautician. She is professional, has truly magic hands! Wouldn't trust anyone else.

Came here recently for the first time for a wax and it was really good. Sam was professional, quick and very friendly.

Superb service & treatments from Sam, very professional with a real personal touch - wouldn’t go anywhere else for my treatments! Highly recommend!!

Sam is lovely and very professional! Would recommend for all beauty and skin care

Best skin care and beauty therapist about ♥️

I’ve been seeing Sam for a while now, and she is genuinely incredible at what she does. I first found her through her brow services, and my brows have never looked better. Recently I had a 30‑minute facial with her, and it completely changed my skin. My face felt fresh and radiant for an entire week afterwards, and even my friends commented on how glowing I looked. I also bought her exfoliator and it’s honestly one of the best products I’ve ever used. Beyond the results, the whole experience with Sam is just special. She’s professional, capable, and truly caring. Her treatment room is cozy and relaxing, and the facial felt like a full reset for my skin and my mind. I can’t recommend her enough.

Sam is great, professional and always does a good job, I particularly recommend her for eyelash tinting as she takes great care.

Had a lovely visit to NuYu Beauty and Skincare. I booked in for a facial and brow tidy, and the whole experience felt calm, polished, and very well looked after. The therapist was friendly without being over the top, and took the time to explain what would suit my skin best, which I really appreciated. My skin felt fresh and properly hydrated afterwards, and the brows were shaped neatly without looking overdone. The salon itself was clean, welcoming, and had a relaxed atmosphere that made it easy to switch off for a bit. Only reason I’m giving four stars rather than five is that I had a slight wait past my appointment time, but it wasn’t a major issue and the service more than made up for it. I’d happily pop back for another treatment and would recommend NuYu to anyone after a good quality beauty salon experience.

I was recommended by a friend to go to Sam for treatments. She did my nails and lashes for a wedding. Her knowledge and recommendations made me feel very comfortable. Her communication is also very good which again helps you feel relaxed. I would recommend Sam. Thank you.

Amazing service, I had weekend lashes for a weekend in Spain, had them done on the Thursday and not one lash fell out until Sunday! Sam is very knowledgeable and love my “perfect eyebrows”! So glad I found her and will definitely be a returning customer! X

Sam is really good at her job, she was professional and friendly (and fast, in a good way, leg waxing ) and put me at my ease despite the pandemic! I warmly recommend.

I’ve had multiple treatments done by Sam and I would definitely recommend, she always makes me feel comfortable and 100% assured. I have also started using her Glow exfoliator which works wonders on my dry skin.

I highly recommend Sam, I've been going to her for years for various treatments - I love the products & she's so friendly & bubbly! always makes you feel so comfortable

I love coming to Sam for my eyebrows she does such an amazing job and is super friendly! Lovely customer service and amazing skills would highly recommend to anyone who needs fresh beautiful eyebrows

I love coming to Sam for my treatments, she is so knowledgable and makes me feel so relaxed, I trust her completely x

I have been going to Sam for several years now, and for me she is the best beauty therapist I have been to. Her professionalism, kindness and product knowledge is second to none. Her beauty room is warm and welcoming, and I have never felt rushed or disappointed with any treatments. Also this amazing woman has created her own skin care range which is absolutely gorgeous